Botanic News

The Customer Experience of AI: Five Principles to Foster Engagement, Innovation and Trust

Industry analyst, Susan Etlinger of Altimeter, a Prophet company, just published a report on, "The Customer Experience of AI: Five Principles to Foster Engagement, Innovation and Trust."

Susan interviewed Botanic's founder & CEO, Mark Stephen Meadows, as one of the experts in this field for the report. This report explores the impact of AI on the customer experience, lays out a set of operating principles, and includes insight from technology users, developers, academics, designers, and other experts on how to design customer-centric experiences in the age of AI. More than anything, business leaders today should begin to treat AI as fundamental to the customer experience. This means thinking about the values it perpetuates as an essential and eventually indistinguishable expression of product, services and the brand experience.

Mark, Susan and I met previously at the Chatbots Conference in September where we shared ideas on the current state and future of AI particularly as it relates to transforming businesses.

You can download the report here.